Google Analytics

With Google Analytics integration feature, WP Socializer will send tracking event to Google Analytics whenever a link a share/follow link is clicked.

Note:

• Google Analytics script should be already present and configured on your website.
• Clicks/Shares can be tracked on Google Analytics website directly.
• Clicks/Shares events are sent for both Google Analytics and Google tag manager.
• Both Google Analytics Universal property and the new Google Analytics 4 are supported.

Enabling Google Analytics integration #

Google Analytics integration feature with WP Socializer does not require any special configuration. You can enable the feature like below,

• Go to WP Socializer → Google Analytics integration
• Under Enable/disable Google Analytics integration click the toggle to enable the feature.

How does it work ? #

Google Analytics supports tracking events happening on a site. WP Socializer makes use of this and send "events" to Google Analytics whenever a share/follow link is clicked on your website. Note WP Socializer expects Google analytics to be already configured with the script present in your posts/pages.

These custom events can be viewed in your Google Analytics dashboard. Below are the event information sent by WP Socializer.

• Event Action – Share or Follow
• Event Category – The name of the social network
• Event label – The URL of the page which is shared/followed.
• Origin – The feature from which the click happened i.e floating sharebar, follow bar etc. Note: This event information can be viewed only in Google Analytics 4

Google Analytics by default collects more information along with the ones sent by WP Socializer like user information, page location, browser details, date/time etc. Using these details you can track share/follow activities happening on your website.

Note

• The action Share indicates that a WP Socializer share related icon is clicked i.e from Share icons, Floating sharebar, Text sharebar or from Share icons shortcode
• The action follow indicates that a WP Socializer follow related icon is clicked i.e from Follow icons, follow icons widget, follow icons shortcode

Tracking clicks/shares in Universal Google Analytics property #

If you are using Google Analytics universal analytics property then you can see WP Socializer events like below.

• Login to your Google Analytics dashboard
• Select your Google Analytics account → <your universal analytics property> → <your view>

Realtime #

Under Reports → Real-time → Events you can see all the realtime WP Socializer events happening on your website.

Please find some example screenshots below.

History #

• Go to Reports → Behavior → Events → Top events
• Select Primary dimension as Event action/category/label
• Search for the type of action/social networking site/page URL as needed above the table to see history

Please find some example screenshots below.

Tracking clicks/shares in Google Analytics 4 #

If you are using Google Analytics 4 property then you can see WP Socializer events like below.

• Login to your Google Analytics dashboard
• Select your Google Analytics account → <your google analytics 4 property>

Realtime #

• Under Real-time → Events section, you can see all the realtime WP Socializer events happening on your website.

History #

• Go to Engagement → Events
• Search for the event name share or follow
• Click the event to see more details.

Please find some example screenshots below.

Tracking clicks/shares using Google Tag manager #

If you are using Google Tag manager then you can configure Google Tag manager to receive the events and pass it on to Google Analytics of your choice.

• Log in to your Google Tag Manager dashboard.

Creating variables #

• Variables → User-defined variables → New
  • Variable 1
    • Variable name = Social Network
    • Variable type = Data layer variable
    • Data layer variable name = socialNetwork
  • Variable 2
    • Variable name = Social Action
    • Variable type = data layer variable
    • Data layer variable name = socialAction
  • Variable 3
    • Variable name = Social Target
    • Variable type = data layer variable
    • Data layer variable name = socialTarget
  • Variable 4
    • Variable name = UA tracking ID
    • Variable type = Google Analytics settings
    • Tracking ID =

Creating trigger #

• Trigger → New
  • Name = WP Socializer trigger
  • Trigger type = Custom event
  • Event name = wp_socializer
  • Event = equals = wp_socializer

Create Google analytics tag #

• Tags → New

  • Name = Google Analytics tag (UA) (For Universal analytics property)

  • Tag configuration:

    • Tag type = Google analytics: Universal analytics
    • Track type = Event
    • Category = {{Social Network}}
    • Action = {{Social Action}}
    • Label = {{Social Target}}
    • Google Analytics settings = {{UA tracking ID}}

  • Triggering:

    • Firing triggers = WP Socializer trigger
    • Submit → Publish changes

  • Name = Google analytics tag (GA) (For Google Analytics 4 property)

  • Tag configuration:

    • Configuration Tag = None – Manually set
    • Measurement ID = <your GA4 measurement ID>
    • Event name = {{Social Action}}
    • Event parameters = Add row
      • Parameter Name = event_category, Value = {{Social Network}}
      • Parameter Name = event_label, Value = {{Social Target}}

Haven’t got the plugin yet ? #

If you haven’t downloaded the plugin yet, please visit the plugin homepage to purchase and download the plugin using the link below.

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